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What is SEO by Mark K. Lame
What is Search Engine Optimization?
Search Engine Optimization (SEO), is a methodical, low cost marketing strategy for growing business by leveraging search engine technology. SEO, part art, part science, is vital to attracting a targeted audience to your web site.
In other words, by manipulating information on a web site, SEO connects the Searcher with the information they are seeking quickly and effectively. Many talented Web Designers who create absolutely beautiful web sites, will not bother with SEO. And, they will not inform their client of it's necessity.
For well established businesses, who have grown by traditional non-technical methods, will often not go 'the extra mile' to take advantage of this low cost, powerful method of marketing.
What is CSS by Mark K. Lame
What are Cascading Style Sheets?
CSS is an acronym for Cascading Style Sheets. Cascading Style Sheets tell a web page how to style content. A web page you pull up in a browser has lines of programming. Less lines of code in your web page, the faster your browser can process it.
What does this have to do with Cascading Style Sheets? CSS removes all the lines of programming describing how to style the content of a web page. Your browser will cache the CSS style sheet, the web page will appear in your browser faster.
Bottom line, less wait time for your web page audience and the Web Server can serve more people. More customers, less waiting, more money in less time.
What is CMS by Mark K. Lame
What is a Content Management System?
A Content Management System (CMS), is a web site which allows you, the Customer, to manage, organize and present any type of information to a predetermined audience.
Specifically, a CMS acts as a central repository of various forms of information. The information is maintained by a web browser based interface. Information can be entered, edited, deleted, created, imported, exported using a web browser.
Types of information which can be stored in a Content Management system are: data, web pages, images, photos, any type of file. Data can be imported and exported using extensable manupulation language (XML) format.
For example, you have a Spreadsheet with valuable research information, reports. If your Spreadsheet can export the information using XML, the data can easily be imported into the CMS.
The CMS allows you to maintain security over the information repository. Simply stated, your CMS has many faces to many people. You can separate and decide which information is presented to Prospective Customers, Clients, Suppliers, Vendors, Contractors and internal Employees.
Additionally, the CMS will schedule maintenance over your information repository. Backups and optimizing your database(s).
What is Web Site Optimization by Mark K. Lame
Why do Web Sites need to be optimized?
Delivering information quickly is critical. Most all internet users will give up on a web site that's slow. But, the reasons for optimization extend beyond quick web pages.
Google and other Search Engines send out 'Bots' and 'Spiders' to index your web site. If your web site is slow, those 'Bots' will move on to other sites and leave yours behind.
Web Site Optimization encompasses the entire process of delivering a web page. eMetaStar maintains it's own servers. Our servers have the latest in internet security assuring resources aren't abused.
eMetaStar configures our web servers for optimal performance. Resource allocation is divided, multiple types of web servers are assigned to the task they do best.
We load balance the web site across several geographical areas, use mirroring and replication techniques to assure any changes are instantanous.
Lastly, it comes down to the web page itself. eMetaStar utilizes CSS which reduces html page size and processing.
What does the acronym LAMP mean by Mark K. Lame
What do Web Designers, Developers, System Administrators mean when referring to 'LAMP'?
LAMP stands for Linux, Apache, Mysql and PHP, a Open Source Software stack. LAMP is a popular combination for storing (Mysql), processing (PHP), presenting (Apache) information on a secure and efficient platform (linux).
eMetaStar's product offerings run exclusively on 'LAMP'. We have found over the years, the LAMP Software Stack is superior for hosting Content Management Systems and web sites.
The LAMP combination is proven, stable and secure combination serving millions and millions of people across the globe. And, the price is right. It's free for anyone to use!