A campaign can be well-targeted and still fail if the destination page is slow, confusing, or unusable on a phone. Accessibility and usability problems quietly cost conversions long before anyone notices a "marketing" problem.
Work in this area can include landing page design and build, conversion-path review, responsive and accessible implementation, and campaign setup and tracking.
A simple engagement outline
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Understand
Review the intended audience, device mix, and what action the page or campaign needs to drive.
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Build
Build accessible, responsive pages and campaigns aligned to that goal.
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Learn
Review real usage and conversion data, and adjust the page or campaign accordingly.