Posted by marklame1
Facebook, linkedin and others have opened their social media concept to businesses. A facebook page is a easy dynamic web page used for announcements, uploads and YouTube videos. Liking a page, for example, put's a member in the loop of announcements and advertising. It is an effective way of reaching your customers. Postings to social media is very easy and can broadcast to multiple venues at the same time.
The social media broadcasts are external links. Why is this important? External links are a measure of popularity in search engine algorythms. And, what does the search engines take into consideration? How much the content from the external link is related to your web site. As the number of important links increases, the higher your position rises in the search engine results.