Internet affiliate marketing - An old concept with a new technological twist.
Affiliate marketing in it's simplest form is paid advertising. You can have advertising on your web site or you can pay Google or someone else to advertise your web site. The web site with the advertisements is called an affiliate.
For example, suppose you have a hardware store and your having a special sale on lumber. You know of a forum of 'do it yourself' folks. The forum would be an affiliate and would advertise your sale to a group of people most likely to purchase lumber. How do you pay the forum for the advertising? One form is called 'pay per click' (PPC). You pay the forum for each referral. Let's take it a step further...
''Affiliate marketing is really about advertising someone else's products or services and you, the affiliate, do the internet marketing for them.'
Suppose you don't want to pay the forum for clicks to your web site, but for sales. Suppose visitors to your web site can order lumber online. When the order is completed online, you pay the forum a percentage of the sale. This is called 'revenue share'. Affliate marketing is really about advertising someone else's products or services and you, the affiliate, do the internet marketing for them.
The use of browser cookies is an essential tool in affiliate marketing. Another example of the internet affiliate marketing is suppose your shopping at Amazon. You place an item you want to buy in your wish list. You leave the Amazon web site and notice from that point onward banners advertising the item you put in your Amazon wish list. Such is the amazing and ever evolving world of affiliate marketing.
eMetaStar, LLC will setup software that helps manage your affiliate marketing campaigns. We do analytics showing the best affiliate strategies. And, install scripts to track all aspects of affiliate marketing.