Buyer persona is about understanding, as a whole, the common interests of your targeted consumer.
Buyer persona for The Container Store are those who have common interests of desiring organization in their life. The Container Store's brand is very well defined and over the years have enjoyed a niche in retailing. Walk into a Container Store and you'll experience an aura of excitement. Brightly lit, extremely colorful and organized with products you never imagined for solving your organizational struggles. Container Store's brand is about high quality products with the most superior customer service in retailing.