Content curation, a form of internet marketing, is a powerful method of brand building. Since the advent of the internet, we've all learned to curate information without even being aware of it...
We are all researchers when browsing the internet. Content curation is a process of collecting information for whatever we're researching and sharing it for others. Those with whom you shared the collected information can use it to their benefit. The added twist to content curation is your collective research can 'sell' your point of view. That's what makes content curation a powerful tool for brand building.
'The added twist to content curation is your collective research can 'sell' your point of view'
A Salesperson's 'sales pitch' consists of research not only of his/her product but the competition too. The Salesperson has curated information and presents it in a persuasive fashion. In the age of internet marketing, our Salesperson comes in the form of your web site, social media, blogging, slideshare and video presentations.
e<Meta>Star, LLC provides the expertise to curate your business and competitor's product and service information across the internet. The additional advantage of e<Meta>Star, LLC curating content is our use of blogging web sites that rise quickly in the ranks with search engine optimization.